The protection of your personal data is very important to SV Group AG and its group companies (SV). We respect your privacy and strictly comply with all applicable data protection regulations of the Swiss Federal Act on Data Protection (FADP) and, where applicable, the General Data Protection Regulation (GDPR). We handle this personal data with the utmost care, process it in accordance with its purpose and limit processing to what is necessary.
In this privacy policy, you will receive information regarding the personal data we collect, for what purposes and to what extent we process it. We also inform you about your rights.
This privacy policy applies to the use of all services and products of SV Group AG, regardless of whether you obtain our services via our website, mobile applications or in any other way.
The controller may be SV Group AG or one of its affiliated group companies with which you have a relationship.
In any case, you can contact:
SV Group AG
Data Protection Coordinator
Wallisellenstrasse 57
8600 Dübendorf
Switzerland
Company number: CHE-105.834.415
E-Mail: datenschutz_CH@sv-group.ch
SV has appointed the following external data protection officer for the entire group:
machCon Deutschland GmbH
Christian Herbst
Robert-Bosch-Strasse 1
78234 Engen
Germany
Company number: Freiburg District Court HRB 715394
E-Mail: christian.herbst@machcon.com
We process your personal data as described below. For better readability, we have grouped the information into categories. In general, we strive to process personal data as carefully as possible.
The processing of your personal data is generally based on the protection of our private or legitimate interests, the initiation and performance of contracts and on your consent, if this is required for processing. Furthermore, processing may be based on a legal obligation or a legal exception such as the exercise or enforcement of legal claims, overriding public interests or already published personal data.
We process your personal data as long as it is necessary to achieve the purpose for which it was collected (including necessary backups). After this, the personal data is deleted or anonymized. If the data is required for criminal prosecution or for securing, asserting or enforcing legal claims for a longer period, it will be processed until these purposes have been fulfilled.
Please note that statutory archiving and retention obligations must be observed, which may lead to an extension of the retention period.
Each time our website is accessed, our system automatically collects data and information from the computer system of the accessing end device. The following data is collected:
This information is stored on our own web servers in accordance with industry standards and deleted from time to time. Storage takes place for reasons of data security in order to ensure the stability and operational security of our system.
We explain only the most important cookies and technologies used in detail in this privacy policy. A list of all cookies and technologies used on the websites as well as their short description can be found under the following links:
Hotel Amaris (https://www.hotelamaris.ch/)
Technology directory
Cookie directory
We process your personal data in order to ensure a functional website and to provide you with the best possible experience with our content and services. This is associated with the possibility of contacting our contact persons in a targeted manner.
The processing of your personal data is generally based on the protection of our private or legitimate interests to present our offers to you via the website.
The data is stored as long as it is necessary to achieve the purpose for which it was collected (including backups). After this, the personal data is deleted or anonymized. If the data is required for criminal prosecution or for securing, asserting or enforcing legal claims for a longer period, it will be processed until these purposes have been achieved.
Please note that statutory archiving and retention obligations must be observed, which may lead to an extension of the retention period.
Cookies are small text files that your browser stores on your system. Cookies allow us to recognize you when using our website. In addition, individual cookies are used for marketing and analysis purposes. We use a cookie and consent management tool to comprehensively inform you about the cookies used via a cookie banner. You can change which cookies you want to accept at any time via the cookie button at the bottom left of the website.
With the help of cookies, we can ensure the proper functioning of our website and simplify its use. Some cookies remain stored on your end device until you delete them. Some cookies are technically necessary for the functioning of our website. Both permanent and session cookies are used. A list of the cookies we use can be found here:
Please refer to the list in section 4.1 for all cookies and technologies.
If you completely prevent cookies from being set, you may not be able to use our website or only to a limited extent.
Using cookies, we can collect data about the use of our website, services and products, e.g. how you use our website and which pages you visit most frequently. With your consent, we also use marketing and analysis cookies to make advertising more relevant and personalized and to measure effectiveness.
When accessing our website, you are informed via a cookie banner. Consent is obtained where required. Non-essential cookies are only set after your consent.
We use cookies to ensure operation, measure usage and improve services. Processing is based on legitimate interests and consent.
Cookies are stored on your device. You control their duration.
We use log files for technical reasons. The following data is stored:
You can contact us via the contact form on our website. If you use this option, you will be asked to enter data into an input form, which we receive and store. This includes the following information:
In addition, your IP address and the date and time of the message are stored.
Alternatively, you can contact us via the email address provided. In this case, the personal data transmitted with the email will be stored. Data may be shared within SV. This data is used exclusively for communication with you and for processing your request.
The processing of your personal data entered in the form or sent via email is carried out for the purpose of handling your request.
This processing is based on the protection of our legitimate interests, contract initiation and fulfillment, as well as your consent, where required.
The data is stored as long as necessary to fulfill the purpose. This is the case when your request has been fully processed. Longer storage may occur if required for legal reasons.
Please note that statutory retention obligations may apply.
Your data is used to send you subscribed newsletters or other requested information via email. Providing your name allows us to address you personally and identify you if necessary.
To verify that registration is made by the owner of an email address, we use the “double opt-in” procedure. We log the subscription request, confirmation email and response. No additional data is collected.
Data is used exclusively for sending newsletters and relevant information.
Based on your explicit consent, we send you newsletters or similar information regularly.
We use service providers with whom data processing agreements have been concluded:
Data is stored as long as necessary or until consent is withdrawn.
This website uses the remarketing function “Microsoft Advertising”. A cookie is stored when you access our website via a Microsoft ad. This allows tracking of conversions.
Used to analyze website usage and improve user experience.
Stored as long as necessary.
We use Matomo to create pseudonymized usage profiles and recognize returning visitors.
More info:
https://matomo.org/privacy/
Analysis and improvement of website experience.
Stored as long as necessary.
We use HubSpot, a software platform from the USA (EU HQ in Ireland), to manage customer data and marketing.
Analysis and optimization of marketing.
Stored as long as necessary.
Hotjar helps us understand user behavior (e.g. clicks, time spent). Data collected includes:
Data is pseudonymized and not sold.
Improvement of user experience.
Stored as long as necessary.
Used to track user actions and measure campaign performance.
Marketing optimization and targeting.
Stored as long as necessary.
Analyzes user behavior to improve digital experience.
Optimization of user experience and conversions.
Stored as long as necessary.
We use Google Analytics to analyze website usage. Data is usually transferred to Google servers in the USA.
IP anonymization is enabled.
We also use Google Signals (cross-device tracking) and enhanced conversion tracking.
Website analytics and optimization.
Standard retention: 14 months.
Certain demographic data is deleted after 2 months of inactivity.
We use Facebook Pixel, Facebook Custom Audiences and Facebook Conversion.
Facebook Pixel allows us to:
More info:
https://www.facebook.com/policy.php
https://www.facebook.com/business/help/651294705016616
Marketing analysis and optimization.
Typically 90 days unless longer required.
For geographical and cartographic representations on our websites, we use Google Maps. Google Maps is operated by Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA. Further information on data processing by Google can be found in Google’s privacy policy:
https://policies.google.com/privacy?hl=de
By visiting the website, Google receives information that you have accessed the corresponding subpage of our website. This occurs regardless of whether you are logged into a Google account or not. If you are logged in, your data is directly assigned to your account.
Google stores your data as usage profiles and uses them for advertising, market research and/or needs-based design of its website.
Google Maps enables us to display interactive maps and help you easily find our locations.
Processing is based on our legitimate interest in making our services easily accessible.
Data is stored as long as necessary for the intended purpose.
You have the option to participate in surveys electronically on our website and in our hotels.
Surveys are conducted based on your consent and our legitimate interest in improving our services and measuring customer satisfaction.
Data is deleted after evaluation unless legal obligations require longer storage.
If you use the live chat tool, the data you provide (name, email address, message) will be processed to respond to your request.
The service provider Userlike, Probsteigasse 44-46, 50670 Cologne, Germany processes data on our behalf.
https://www.userlike.com/de/terms#privacy-policy
Processing is based on our legitimate interest in effective customer communication and, where required, your consent.
YouTube
We use YouTube to embed videos. YouTube is a service of YouTube LLC, a subsidiary of Google.
When visiting our website, YouTube receives information that you accessed the corresponding page.
https://policies.google.com/privacy?hl=de
Vimeo
Vimeo is operated by Vimeo LLC, USA. Vimeo may process data independently and integrates Google Analytics tracking.
Embedding videos serves to present our services and improve user experience.
Stored as long as necessary.
Our website contains links to social networks such as Facebook and Twitter.
Further information:
We process:
Statistics are processed anonymously via Facebook Insights.
We process:
We process:
We process:
TikTok is used by selected concepts.
Data processing may be carried out by TikTok independently:
https://www.tiktok.com/legal/privacy-policy-eea?lang=de
In the context of recruitment, we process personal data provided by you.
More information:
https://atsconnector.prospective.ch/successfactors/EMEA_STANDARD/svschweiza/assets/files/Datenschutz-de.pdf
We process contact data such as:
Data may be shared with internal departments and external service providers.
Contract fulfillment and communication.
Stored as long as necessary.
We process personal data when using the app.
We process:
Required:
Includes:
Used for app analytics.
Used for app stability and troubleshooting.
Conducted via Datatrans:
https://www.datatrans.ch/de/datenschutzbestimmungen/
Stored as long as necessary.
You have the option to make reservations, bookings or orders via our restaurants or applications. Depending on the services requested, we process the following personal data if necessary:
Processing is carried out for contract fulfillment and to provide optimal service. With your consent, we may also send you information about similar services.
Stored as long as necessary, subject to legal obligations.
We process:
Contract fulfillment and personalized service.
Stored as required.
We use the “likeMagic” platform for digital guest journeys, bookings, communication and hotel management.
Data is centrally stored and linked to improve service and personalization.
Data may be shared with service providers and partners where necessary.
Up to 10 years due to legal requirements.
Required:
Order processing and personalization.
Stored as long as necessary.
Conducted via SIX / Datatrans:
https://www.six-payment-services.com/de/services/legal/privacy-statement.html
We process:
Contract and communication.
Stored as required.
We are not obliged to provide information if:
Data may be shared with:
Legitimate interest, contract or legal obligation.
Data may be processed in:
You have the right to:
We implement appropriate technical and organizational measures to protect your data.
This privacy policy may be updated at any time.
Status: September 2023
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Website by UP Hotel Agency